Brand Strategy
Positioning Statement:
Priority is the payments and banking fintech that streamlines collecting, storing, lending, and sending money to unlock revenue opportunities.
This is achieved through intentional innovation, a diverse network of proven partners, and focused execution through an integrated commerce engine.
Reasons to Believe
Reasons to believe are the three key pieces of evidence that substantiate and support our positioning statement. Our reasons to believe highlight your most notable differentiators.
Intentional innovation
At Priority, we build with intention, utilizing market research and stakeholder feedback to drive growth activity. The result? End-to-end solutions across the financial lifecycle, engineered to work together to accelerate cash flow and optimize working capital.
A diverse network of proven partners
Trust is paramount in our partnerships with customers. We continuously earn and maintain this trust by protecting our customers’ financial interests at all costs. That’s why we work with multiple, proven partners — to ensure our customers experience the security and peace of mind that comes with diversification, while enjoying the cost and time-saving benefits of consolidation.
Focused execution through an integrated commerce engine
Priority centralizes all money movement activity within a single, integrated platform, empowering users to seamlessly collect, store, lend, and send money. Highly configurable and easy to use, our commerce engine enables financial agility and operational stability for today’s fastest-growing enterprises.
Our Mission
Deliver a personalized financial toolset to accelerate cash flow and optimize working capital for businesses.
Our mission helps our audiences to understand why we exist. By adhering to our mission, we can achieve our vision.
Our vision
Eliminate the barriers to unlocking
revenue for businesses.
Our vision helps to understand the impact we strive to create among our audiences.
Brand personality
Our brand personality is a set of human traits our brand seeks to embody. Our aim is to ensure our brand does not come off as cold, sterile, or impersonal.
Ingenious
The path to success is seldom linear, requiring a flexible partner who’s willing to think differently. Through innovative strategies and a creative approach, we blaze new paths and unlock revenue opportunities for our customers.
Collaborative
We work hand in hand with our customers to navigate challenges and engineer the future of their businesses. We think big picture and offer strategic guidance to propel them forward.
Passionate
We exist to accelerate cash flow and optimize working capital for businesses. Our success is defined by the outcomes we enable and we never tire of finding new ways to support and uplift our customers.
Steady
As a trusted partner to our customers, we remain firm and unwavering in our commitment to their success. Trust is hard to earn and easy to lose, and we never take customers’ trust in us lightly.
Brand promise
Streamline collecting, storing, lending, and sending money to unlock revenue opportunities.
If our target audiences know only one thing about our brand, it should be our brand promise. The brand promise combines practical benefits, emotional benefits, and self-expression into a unified idea.