Photography
Narrative
All Priority brand imagery reflects the tone of our company and captures moody environments with warm tones and contrast of alternative light sources.
There is often illusion of movement, where the subject is on-the-go or has distinct separation of background and foreground focus. All brand photography supports our messaging and helps tell a story.
The subjects should be authentic, modern, and candid. They should also be diverse in gender, ethnicity and age, and appeal to our brand’s audiences. People may be using devices or interacting with a modern setting: city, sleek office, etc.
Noise Texture
To evoke the essence of film photography, apply a subtle noise filter to your digital images. This technique adds a fine grain, emulating the texture of classic film. Additionally, enhance the warmth of your photos by adjusting the color balance, bringing a soft, inviting glow to your visuals.
In Photoshop: Filter > Noise > Add noise
Dos and don’ts
The following are directives for choosing photography. Stock photography can be challenging to choose from. Use the checklist below when assessing an image. In general, use images that are more candid and less posed.
Select imagery that is inclusive, showing wide ranges in age, gender and ethnicity.
Select imagery that reflects business professionals or industries that we serve.
Select images that are warmer in tone. We want to pull in the tones from our brand palette.
Select imagery that is posed or inauthentic. We want to showcase real people.
Select imagery that is overly casual or inappropriate for the audience.
Select overly saturated or cold images. We don't want to be seen as sterile or impersonal.
