Logo
Primary logo
The primary logo of the Priority brand consists of our wordmark accompanied by our badge. Because it’s our most frequently viewed asset, the logo must be applied consistently across all collateral. Never stretch, recreate, distort, or alter our logo in any application — only use it as provided.
Primary
Reverse
MONOCHROME - Light
MONOCHROME - Dark
Logo badge
While the logo badge should never be the first point of contact with the Priority brand, it is a critical asset and must be used consistently and responsibly. Apply our badge in instances where the primary logo is not feasible (usually because of size) or repetitive (in paginated content like white papers or PowerPoint presentations).
Primary
Monochrome - Light
Monochrome - Dark
Clearspace
Clearspace is the negative space maintained around the logo and logo badge, allowing them to “breathe.” To maintain our logo’s integrity and ensure visibility, clear space must be free from graphics, text, or other logos and general clutter.
Primary logo
The clear space around our primary logo is defined as the width of the Priority badge within our wordmark.
Logo badge
When using the badge on its own, the clear space is defined as one-half the width of the Priority badge.
Minimum size
To ensure legibility across all mediums, our logo should never appear smaller than 0.25” tall in print and 20 px tall on a screen. When smaller logo applications are necessary, use the logo badge, which can appear as small as 0.20” tall in print and 15 px tall on a screen or 0.25” tall in print and 20 px tall on a screen.
Primary logo
Badge logo
Logo don’ts
Don’t distort, stretch, or skew logo proportions by changing the ratio.
Don’t rotate the wordmark or badge.
Don’t change colors or outline of the wordmark or badge.
Don’t remove the badge from the logo.
Don’t add effects to the wordmark or badge; no drop shadows, glows, gradients, etc.
Don’t create stacked or otherwise edited versions of either the badge or wordmark.