Color

Priority's primary palette should prioritize Forest, Dark Forest and White over all other colors. The brand should lean into moodier, darker layout applications with high-contrast white sections. Consider a 50/50 split between dark and light when creating longer form content.

This ensures that our brand feels sophisticated and sleek. Our primary accent colors are Orange, Pistachio, and Turquoise.

Orange should be prioritized for CTA buttons while Pistachio can be used for text callouts on dark backgrounds. Turquoise should be used sparingly, primarily in the logo and small graphic accents such as icons, lines etc.

Web (Hexadecimal and RGB) and Print (CMYK and Pantone) code breakdowns have been specified for each color and should never be altered.

Feel free to use tints and shades of each color, or change the opacity of a color if additional colors are needed to in create depth in layouts. For example, the light blue borders within these brand guidelines use Turquoise at 20%.

Note: Ensure contrast when pairing colors together. For example, don’t use small Pistachio-colored text on a White background.