Messaging Frameworks

Boilerplate:

Priority is the payments and banking fintech that enables businesses to collect, store, lend, and send funds through a unified commerce engine.

Our platform combines payables, merchant services, and banking and treasury solutions so leaders can streamline financial operations efficiently — and our innovative industry experts help businesses navigate and build momentum on the path to growth. With the Priority Commerce Engine, leaders can accelerate cash flow, optimize working capital, reduce unnecessary costs, and unlock new revenue opportunities.

Brand pillar 01

Payables

  • Value Proposition: Earned rewards, greater flexibility, maximized payables efficiency
  • Audience: Finance professionals and decision-makers at Merchants, Mid-market, and Enterprise organizations; Banks and Financial Institution
  • Challenge: Manual processes, volume of invoices, challenging reconciliation, supplier enablement/buy-in
  • Goal: Maximized rebates and rewards, manual process
    reduction, operational efficiency, making better use of free cash on-hand
  • Solution: Highly-configurable payables suite enabling all forms of digital payment resolution and maximizing rebate/rewards potential, part of the unified commerce engine

Payables Messaging

Key message

Proof Point

Brand Pillar

100% automation and faster payments.

Priority’s payables solution accelerates your workflows, automating 100% of your payments, and reduces error-prone manual work. That means:

  • Faster payments
  • Happier suppliers and vendors
  • 100%  on-time payments and reduced costs

Proof Point

Priority automates 100% of your accounts payables (AP) to reduce cost and generate cash back when paying your suppliers through our electronic payment system

Brand Pillar

Optimize working capital and pay your way.

With Priority, you can stretch your cash in more ways than one:

  • Supplier and buyer funded options to pay any vendor by card, even vendors who don’t accept them 
  • Invest, hold, or prioritize your cash to fuel your business
  • Pay all vendors in their preferred method

Proof Point

Plastiq pays your vendor in their preferred format

Brand Pillar

Monetize your payment network.

Leaders seize opportunities everywhere. Making payments is no exception.

  • Personalized and curated supplier engagement strategies
  • Maximize card rebates and cash back
  • Optimize supplier discounts and credit terms

Proof Point

CPX Banker Accelerator automates 100% of accounts payables (AP) to reduce cost and generate cash back when paying your suppliers through the electronic payment system

Brand pillar 02

Banking and Treasury Solutions

  • Value Proposition: Increased speed, agility, and security; traditional banking and treasury solutions
  • Audience: Finance, operations, and business purchasing
    and development professionals
  • Challenge: Hassle, complexity, and lack of flexibility associated with traditional/big banks
  • Goal: Speed, security, visibility into and control over finances
  • Solution: Banking and treasury solutions that automate reconciliation, streamline financial operations, and unlock full financial transparency, part of the unified commerce engine

Banking and Treasury Solutions Messaging

key message

Proof Point

Brand Pillar

Use one platform that powers every transaction.

Priority native banking services solution is your business’ one-stop-shop to collect, store, borrow, and send money. By uniting a full suite of banking and payment solutions, your organization can streamline financial operations and eliminate the complexity and friction of dealing with multiple providers. Simply put: you get big bank services with transparency and the speed and agility of a modern fintech platform.

Proof Point

Priority’s API suite allows customers to easily integrate cash flow management, banking and treasury solutions, and compliance, reporting and business intelligence

Brand Pillar

Gain reliable security, full financial transparency, and total reassurance.

Our banking and treasury solutions provide intuitive, customizable dashboards that provide transparency for every penny your business moves. We maintain the highest level of compliance and security standards to protect sensitive financial data and transactions, reducing the risk of fraud and ensuring compliance with regulatory standards. As a nationwide licensed money transmitter supporting connections to a diverse network of banks, we eliminate single points of failure while handling all aspects of AML, BSA, FinCe, and OFAC compliance within our SOC I and II audited HIPAA certified technology and operating infrastructure. The result is holistic business intelligence you can trust to make fast, impactful decisions.

Proof Point

Diverse network of banking partners

Full regulatory compliance accountability

Two-factor authentication and transaction approval

Brand Pillar

Minimize effort, maximize savings.

Your team’s time is best spent on strategic tasks. Priority’s commerce toolset empowers you to automate the processes you want for pay-in and pay-out, fund transfers, and account management and reconciliation that saves time and reduces costly errors. The enhanced speed, transparency, and control saves time and money across your organization.

Proof Point

Passport helps businesses of all sizes accelerate cash flow, streamline transaction reconciliation, and optimize working capital

Brand pillar 03

Merchant Services

  • Value Proposition: Streamlined payment processing, customized to the needs of your business
  • Audience: ISVs/Developers; ISOs; Finance professionals and decision makers at Merchants and Enterprise organizations
  • Challenge: Credit card processing fees, lack of available cash on-hand, lack of visibility into customer data, and/or financial performance
  • Goal: Getting money faster, acquiring platform flexibility to meet unique business needs/models
  • Solution: Flexible acquiring suite offering same-day funding and coverage of all payment routes, part of the unified commerce engine 

Merchant Services Messaging

Brand Pillar

Proof Point

Brand Pillar

Build momentum with faster, flexible payments processing.

Priority’s unified commerce engine supports same-day transaction recognition to linked FDIC pass thru insured bank accounts and acceptance of all payment routes for accounts receivable (card, ACH, and even checks and cash). That means you accelerate your cashflow — and you can tackle more opportunities to optimize your working capital to make tangible impacts on your business.

Proof Point

The Priority Unified Commerce API makes adoption easy. You can find comprehensive API references, documentation, and support to quickly optimize your integrations and save costly engineering time

Brand Pillar

Personalized merchant solutions tailored to your business and industry.

Centralizing everything from customer invoicing, to revenue tracking, to customer loyalty, our point of sale and standalone merchant services suite streamlines your financial operations with comprehensive, intuitive options tailored by industry and business size. Our MX™ POS options are easy to use and can integrate within many of your current systems to enhance visibility into your business and maximize your efficiency.

Proof Point

The Priority Unified Commerce API makes adoption easy. You can find  comprehensive API references, documentation, and support to quickly optimize your integrations and save costly engineering time

MX™ Merchant Suite includes a customizable financial dashboard to track revenue performance and customer activity

Brand Pillar

Reduce costs wherever possible.

Our centralized merchant services suite supports any fee-based solution, regardless of the processing environment. This enables you to more easily apply cash discounts, convenience fees, service fees, and surcharges — creating more opportunities to optimize your cash flow.

Proof Point

MX™ POS options allow customers to grow online sales and reduce third-party commissions by up to 80%.

Priority Commerce Engine (PCE)

  • Value Proposition: Accelerated cash flow, optimized working capital
  • Audience: ISVs/Developers; Finance professionals at Enterprise and Mid-market organizations; Banks and Financial Institutions
  • Challenge: Juggling multiple vendors, internal siloes, distrust of banks and fintechs
  • Goal: Getting money faster and making better use of free cash on-hand to drive revenue
  • Solution: A robust and simple API suite for Acquiring, Banking & Payables solutions to accelerate commerce that is easily integrated into your enterprise systems and workflows supported by best-in-class client service and compliance support